I’m Steve Roche. I’m the
UK’s most experienced Business Plan Writer.

A business plan written by me will significantly improve your chances of getting the result you are looking for.

Some of the Clients I’ve Worked With


Business plans that get results. 20+ years of experience.

I’ve crafted 400+ business plans that launched dreams and fueled growth. Across industries and for all stages, I specialise in turning your vision into a compelling roadmap. From startups to established businesses, non-profits, and immigration journeys, I’ll tailor a plan that resonates with your target audience and sets you on the path to success. I am also a copywriter and ghostwriter, experienced in diverse writing styles.

Startup & Growth Business Plans

Need a business plan that attracts investors or lenders? With over two decades of experience, I can write a compelling plan that boosts your chances of raising funds. My entrepreneurial background, writing skills, and financial expertise give me a unique edge. I’ll craft a plan showcasing your business’s value proposition, and my network of investor contacts can further support your goals.

Immigration Business Plans

Struggling with your Innovator Visa business plan? I can craft a compelling plan that significantly improves your chances of success. With 24 years of business plan writing, including 8 years specialising in Innovator Visas, I have the expertise and focus on innovation, viability, and scalability to meet the rigorous requirements. I also write Global Business Mobility (UK Expansion Worker) and Self-Sponsorship plans.

Copywriting & Ghostwriting

Whether you need a memorable name, a tagline that sticks, engaging website copy, or persuasive marketing materials, I can help. Feeling stuck with a book, speech, or article? My ghostwriting expertise can translate your ideas into well-written, concise, and impactful content. I believe in clear, direct communication that resonates with your audience, so you can stand out from the crowd and achieve your goals.

Bobbie Bhogal

Founder of e2save

“What you did changed my life. We went on to build a £60m business before selling to Carphone Warehouse.”

About Me

I can equip you with a roadmap for success with an impactful business plan

I started as a business plan writer in 2000 at the height of the dot-com boom era. I provide strategic guidance for start-ups, growth plans, non-profits, and immigration ventures. My background in entrepreneurship, journalism, technology, innovation, and education adds a multi-faceted perspective to my work. I’ve helped clients achieve successful funding and growth and assisted many overseas entrepreneurs establish innovative businesses in the UK.

My experience includes being one of the original directors of the multiple award-winning online counselling provider Kooth plc. The company listed on the London Stock Exchange in 2020 and is the UK’s leading digital mental health operator.

As a published author, experienced journalist, and trained financial modeller, I bring a blend of storytelling and business acumen to your business plan. I’ll craft a narrative that highlights the potential of your venture, supported by sound logic and compelling financials. My network of investors, lenders, and industry experts that I’ve built up over the years provides an added advantage.

Mac Attram

International bestselling author of Face It & Fix It and Founder of MindSpace Coaching

“No-one in the UK knows more about generating ideas, writing a business plan and then starting a business than Steve Roche.”