Typical structure and contents of a business plan

This is the structure I normally work to, but it can be customized in any way you would like.

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Executive Summary

• Introduction
• Opportunity
• Problem
• Solution
• The Market
• Competition
• Competitive Advantages
• Forecast
• Financial Highlights by Year
• Financing Needed

The Opportunity

• Problem and Solution
  • Problems Worth Solving
  • Our Solution
• Target Market
  • Market Size and Segments
  • Market Growth
  • Market Trends
  • Future Markets
  • Key Customers
• Competition
  • Current Alternatives
  • Our Advantages
• Barriers to Entry
• Intellectual Property

Execution

• Marketing and Sales
  • SWOT Analysis
  • Marketing Plan
  • Sales Plan
• Operations
  • Locations and Facilities
  • Technology
  • Equipment and Tools
• Milestones And Metrics
  • Milestones Table
  • Key Metrics

Company

• Overview
  • Ownership And Structure
  • Company History
• Team
  • Management Team
  • Advisors
  • Personnel
  • Planned Key Hires

Financial Plan

• Forecast
  • Key Assumptions
  • Risks And Mitigation
  • Revenue By Month
  • Expenses By Month
  • Net Profit (Or Loss) Per Year
• Financing
  • Use Of Funds
  • Sources Of Funds
• Statements
  • Projected Profit And Loss
  • Projected Balance Sheet
  • Projected Cash Flow

Appendix

• Profit And Loss Statement with Monthly Detail
• Balance Sheet with Monthly Detail
• Cash Flow Statement with Monthly Detail