Typical structure and contents of a business plan
This is the structure I normally work to, but it can be customized in any way you would like.
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Executive Summary
- Introduction
- Opportunity
- Problem
- Solution
- The Market
- Competition
- Competitive Advantages
- Forecast
- Financial Highlights by Year
- Financing Needed
The Opportunity
- Problem and Solution
- Problems Worth Solving
- Our Solution
- Target Market
- Market Size and Segments
- Market Growth
- Market Trends
- Future Markets
- Key Customers
- Competition
- Current Alternatives
- Our Advantages
- Barriers to Entry
- Intellectual Property
Execution
- Marketing and Sales
- SWOT Analysis
- Marketing Plan
- Sales Plan
- Operations
- Locations and Facilities
- Technology
- Equipment and Tools
- Milestones And Metrics
- Milestones Table
- Key Metrics
Company
- Overview
- Ownership And Structure
- Company History
- Team
- Management Team
- Advisors
- Personnel
- Planned Key Hires
Financial Plan
- Forecast
- Key Assumptions
- Risks And Mitigation
- Revenue By Month
- Expenses By Month
- Net Profit (Or Loss) Per Year
- Financing
- Use Of Funds
- Sources Of Funds
- Statements
- Projected Profit And Loss
- Projected Balance Sheet
- Projected Cash Flow
Appendix
- Profit And Loss Statement with Monthly Detail
- Balance Sheet with Monthly Detail
- Cash Flow Statement with Monthly Detail